MLSE Foundation Announces Two New Board Members

Today MLSE Foundation is announcing two new members to our Board of Directors - Fiona O’Brien and Jason Badal. Fiona and Jason both bring unique expertise, perspective, and a passion for creating impact in our community. We are proud to announce our newest Board members who join us on our mission to change lives through the power of sport.

Fiona O’Brien is the Director of Marketing for the Coffee Division at Danone Canada.  Leading the strategic planning, portfolio brand/pack vision and execution, and drives the multi-brand communication strategy in the company’s fastest growing category.  

For over 16 years, Fiona has been a brand building leader in the Consumer Packaged Goods (CPG) space with a career built on consumer driven, best-in-class brands at Unilever, Church & Dwight, Lactalis and Kruger Products. She is passionate about people, world-class brand building and market trends that drive the fast-paced world of CPG marketing.

In addition to her primary category responsibilities at Danone Canada, Fiona leads the company’s Diversity and Inclusion (D&I) Employee Resource Group as she strongly believes in the positive impacts that D&I initiatives can have within the company and beyond.

Fiona also has a strong passion for sport, having first-hand experienced the impact sports can have on development and belonging.

"For them, House of Hockey also became the House of Dreams."
Lisa Wiele, MLSE LaunchPad

Jason Badal is Head of Multinationals at Shopify. In this role Jason is global head of the multinational segment within Shopify tasked with transforming and bringing mass adoption of ecommerce to the world's largest companies.


Prior to Shopify, Jason led business affairs and development at Rogers Media and Sportsnet, Canada's #1 sports network. He joined Rogers Media after it acquired Score Media, where he served as head of business and legal affairs. Jason practiced as a technology and corporate lawyer at McCarthy Tetrault LLP, taught at Ryerson University and Osgoode Hall Law School, and currently serves as an advisor to a number of startups in the sports, technology and direct to consumer commerce industries.

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MLSE Foundation Announces Two New Board Members
MLSE Foundation

Today MLSE Foundation is announcing two new members to our Board of Directors - Fiona O’Brien and Jason Badal. Fiona and Jason both bring unique expertise, perspective, and a passion for creating impact in our community. We are proud to announce our newest Board members who join us on our mission to change lives through the power of sport.

Fiona O’Brien is the Director of Marketing for the Coffee Division at Danone Canada.  Leading the strategic planning, portfolio brand/pack vision and execution, and drives the multi-brand communication strategy in the company’s fastest growing category.  

For over 16 years, Fiona has been a brand building leader in the Consumer Packaged Goods (CPG) space with a career built on consumer driven, best-in-class brands at Unilever, Church & Dwight, Lactalis and Kruger Products. She is passionate about people, world-class brand building and market trends that drive the fast-paced world of CPG marketing.

In addition to her primary category responsibilities at Danone Canada, Fiona leads the company’s Diversity and Inclusion (D&I) Employee Resource Group as she strongly believes in the positive impacts that D&I initiatives can have within the company and beyond.

Fiona also has a strong passion for sport, having first-hand experienced the impact sports can have on development and belonging.

Jason Badal is Head of Multinationals at Shopify. In this role Jason is global head of the multinational segment within Shopify tasked with transforming and bringing mass adoption of ecommerce to the world's largest companies.


Prior to Shopify, Jason led business affairs and development at Rogers Media and Sportsnet, Canada's #1 sports network. He joined Rogers Media after it acquired Score Media, where he served as head of business and legal affairs. Jason practiced as a technology and corporate lawyer at McCarthy Tetrault LLP, taught at Ryerson University and Osgoode Hall Law School, and currently serves as an advisor to a number of startups in the sports, technology and direct to consumer commerce industries.

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Today MLSE Foundation is announcing two new members to our Board of Directors - Fiona O’Brien and Jason Badal. Fiona and Jason both bring unique expertise, perspective, and a passion for creating impact in our community. We are proud to announce our newest Board members who join us on our mission to change lives through the power of sport.

Today MLSE Foundation is announcing two new members to our Board of Directors - Fiona O’Brien and Jason Badal. Fiona and Jason both bring unique expertise, perspective, and a passion for creating impact in our community. We are proud to announce our newest Board members who join us on our mission to change lives through the power of sport.

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Fiona O’Brien is the Director of Marketing for the Coffee Division at Danone Canada.  Leading the strategic planning, portfolio brand/pack vision and execution, and drives the multi-brand communication strategy in the company’s fastest growing category.  

For over 16 years, Fiona has been a brand building leader in the Consumer Packaged Goods (CPG) space with a career built on consumer driven, best-in-class brands at Unilever, Church & Dwight, Lactalis and Kruger Products. She is passionate about people, world-class brand building and market trends that drive the fast-paced world of CPG marketing.

In addition to her primary category responsibilities at Danone Canada, Fiona leads the company’s Diversity and Inclusion (D&I) Employee Resource Group as she strongly believes in the positive impacts that D&I initiatives can have within the company and beyond.

Fiona also has a strong passion for sport, having first-hand experienced the impact sports can have on development and belonging.

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Jason Badal is Head of Multinationals at Shopify. In this role Jason is global head of the multinational segment within Shopify tasked with transforming and bringing mass adoption of ecommerce to the world's largest companies.


Prior to Shopify, Jason led business affairs and development at Rogers Media and Sportsnet, Canada's #1 sports network. He joined Rogers Media after it acquired Score Media, where he served as head of business and legal affairs. Jason practiced as a technology and corporate lawyer at McCarthy Tetrault LLP, taught at Ryerson University and Osgoode Hall Law School, and currently serves as an advisor to a number of startups in the sports, technology and direct to consumer commerce industries.

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